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A consumer persona or buyer persona is a semi-fictitious depiction of an ideal consumer based on market research and real data about customer behavior, demographics and needs. Buyer personas provide insight into who the business' main target custo
Generation Z, who grew up in the middle digital era, has formed unique digital habits with ethics and governance own manners. They show an interesting balance between interactions digital and face-to
STP (Segmenting, Targeting, Positioning) is an approach used in marketing to determine effective strategies in reaching consumers. The following is an example of applying STP in marketing:1. Segmenting (Market Segmentation)
In the digital era that is increasingly developing rapidly, business is no longer limited by geographical boundaries. Companies can now operate in multiple countries with customers, business partners and employees fro
Sidoarjo, 18 September 2024 — Students from SMA Pembangunan Jaya 2 Sidoarjo visited Surabaya State University (UNESA) to gain deeper insight into the Digital Business Study Program (Prodi), which is increasingly in
What is Cyberloafing?Cyberloafing is defined as any voluntary act of employees using the company's internet access during work hours to browsing non-work related websites for pur
