Latest News
The Digital Business Study Program is again holding a practitioner lecture as part of the Digital Marketing Course with the theme "TikTok is the place where entertainment, commerce and community connect." This event features expert practitioners i
Jakarta - 12TH IEEE International Conference On Cyber and IT Service Management (CITSM 2024) was successfully held, with UIN Syarif Hidayatullah Jakarta as the host. This prestigious event brings togeth
PT Permodalan Nasional Madani (PNM) in collaboration with the Digital Business Study Program held a Design Thinking practitioner lecture, which was attended by final year students. This activity aims to provide an in-
A consumer persona or buyer persona is a semi-fictitious depiction of an ideal consumer based on market research and real data about customer behavior, demographics and needs. Buyer personas provide insight into who the business' main target custo
Generation Z, who grew up in the middle digital era, has formed unique digital habits with ethics and governance own manners. They show an interesting balance between interactions digital and face-to
STP (Segmenting, Targeting, Positioning) is an approach used in marketing to determine effective strategies in reaching consumers. The following is an example of applying STP in marketing:1. Segmenting (Market Segmentation)
